What Is SEO And How It Developed In Singapore Over The Years
Here in Singapore, many SEO companies have surfaced in the marketing industry in the past few years. This means that there is really a business that can be established through studying how search engine works and how they filter rankings through the use of keywords of end user searches. These companies actually earn a lot of money from small businesses and even to bigger enterprise and corporate companies and just like other digital medium of marketing, SEO has developed along with the advancement of modern technology which makes it much more effective today in terms of its purpose; to drive traffic to a certain web page.
But what exactly is SEO? Search engine optimization, as the name suggests, utilitizes various methods of how search engines (Google, bing, yahoo, etc) indexes web pages that are related to the keyword the user has input, then providing them the closest result to it in a ranked format. So it is taking advantage of how search engines do their job to make a web page more visible to it and help its ranking to go up, being more exposed to internet traffic, which contains millions of internet users, all around the world. So basically, it helps web pages to get more traffic from related keyword searches.
But how does it work? Well, there are many things to take note of in the process of search engine optimization. Of course, keyword research is a must. Keyword research is technically a practice which is used by SEO companies where they find alternate keywords as a substitute for the same item an internet user would look for. Let us say that your business is all about selling second hand cars, instead of making you only visible to those specific keywords, they can change the structure of your web page to make it appear on the search listing as well under the keywords "pre owned cars", "used cars for sale" or "pre loved cars".
How did search engine optimization developed through out the years? There were many improvements that were made and practices that were eliminated to make SEO able to generate more traffic to web pages. One good example is how google changed they way it checks links regarding indexing web pages, it requires more trusted links so that it can make sure that the web page is legit and secure or does not contain any kind of spams and phishing sites. So in response to how google changed their way of indexing search results regarding reputable links, SEO companies developed a method where the links on the website of their clients would be properly tagged as reputable and not as a bad link that can affect its ranking. Another crucial development in SEO is how it makes a website mobile friendly. In the past several years, many people turned to their mobile phones in terms of surfing the web since it is much more convenient to do so even on a laptop specially when you are outside or on the go. Having a web page that is mobile friendly can definitely give more traffic to your website regardless of what kind of device they have with them.